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Scott Brown

Senior Solutions Architect

Platform Engineering · AI Systems · Engineering Intelligence

I consider myself an architect before I consider myself a programmer. Programming is an implementation skill; architecture is the discipline of making technical decisions that continue to deliver value long after the original implementation has changed.

Target roles
Principal Solutions Architect
Principal Platform Engineer
Staff Software Engineer
Founding Engineer
Head of Engineering
Technical Architect
scott@etherealcode.org 0410 119 522 Sydney, NSW profile.scottkbrown.dev /in/scottbrown GitHub
01

Snapshot

30-second read
~20% ARR growth
Architecture-led transformation at JSHealth Vitamins, plus ~$175K technology cost reduction.
1 Exit
Arctic Bank — APAC crypto-native banking platform, acquired.
AI-native at scale
Automation, insight and personalised engagement across sales and customer experience.
Architect + Builder
Enterprise architecture, eCommerce, MarTech, data and Web3 — one architectural lens.
02

Executive Summary

I design and build software systems that enable organisations to deliver technology at scale — spanning software architecture, platform engineering, artificial intelligence, developer experience and product strategy, with an emphasis on systems that remain understandable, maintainable and operationally resilient as they grow.

Across startups, enterprise and founder-led ventures I've taken products from concept through architecture, implementation, production and commercial delivery. I move fluidly between strategic architecture and hands-on implementation — leading engineers, working with founders and executive stakeholders, and translating business goals into technical strategy.

Today my primary focus is Engineering Intelligence: applying AI, knowledge systems and architecture-first thinking to improve how engineering organisations understand, design, build and operate software.

03

Engineering Philosophy

Five principles that shape every decision

Architecture Before Implementation

Technology changes rapidly. Architectural thinking endures. Every engineering decision should be deliberate, evidence-based and explainable.

Systems Thinking

Software is a collection of interconnected systems. Understanding the relationships between domain, code, data and operations produces better long-term decisions.

Context Creates Better Software

Code without context becomes technical debt. The best organisations preserve both the implementation and the reasoning behind it.

Developer Experience Matters

Productivity is a function of internal systems. Improving tooling, platform and workflows compounds far beyond raw delivery velocity.

AI as an Engineering Multiplier

AI should enhance engineering capability, not automate engineering judgement. Its highest value is in understanding, learning and reducing cognitive overhead.

04

Core Competencies

Strategic and hands-on
Solutions Architecture
  • Distributed system design
  • Domain-driven design
  • Event-driven architecture
  • Service-oriented architecture
  • Platform architecture
  • AI platform design
  • API strategy
  • Integration architecture
  • Cloud-native application design
  • Scalability planning
Platform Engineering
  • Developer platforms
  • Internal tooling
  • CI/CD
  • Infrastructure automation
  • Observability
  • Platform governance
  • Engineering standards
  • Repository architecture
  • Knowledge management
Product Engineering
  • Product architecture
  • Technical product strategy
  • UX collaboration
  • System decomposition
  • AI product design
  • Mobile application architecture
  • SaaS platforms
  • Fintech platforms
Technical Leadership
  • Architecture reviews
  • Technical strategy
  • Stakeholder communication
  • Cross-functional collaboration
  • Engineering mentoring
  • Technical decision-making
  • Engineering roadmaps
  • Delivery leadership
05

Selected Experience

Featured first, then chronological
2026

Senior Solutions Architect

Featured
Meta
Enterprise architecture · AI-native sales & customer experience
Jan 2026 – Present

Architect scalable, secure solutions for complex, ambiguous business problems — concept through launch.

Detail
  • Own technical design end-to-end for complex and ambiguous business problems, from concept through launch.
  • Define domain technical strategy and roadmaps, aligning investment decisions with long-term platform direction and business growth.
  • Lead programs across engineering, product, data and business, translating commercial priorities into executable architecture.
  • Champion AI-native solutions across sales and customer experiences — automation, insight and personalised engagement at scale.
  • Set standards for reliability, monitoring, support, documentation and business continuity, with technical leadership and mentorship.
Enterprise ArchitectureAI SolutionsDistributed SystemsCloud PlatformsObservability
2024

Chief Technology Officer

Featured
Essence Group Sydney
Global multi-brand wellness & eCommerce portfolio
Aug 2024 – Feb 2026

Multi-brand technology strategy and target-state architecture across commerce, CX, data and operational platforms.

Detail
  • Set the multi-brand technology strategy and target-state architecture, linking roadmaps to growth, cost, risk and international scale.
  • Architected integration and data flows across eCommerce, MarTech, supply and customer-engagement systems for a more scalable operating model.
  • Scaled international supply and technology operations supporting Walmart and Amazon partnerships, balancing delivery speed with reliability and governance.
  • Founded an innovation lab combining product experimentation with hands-on solution design to deliver revenue-generating Shopify and Web3 products.
  • Provided CTO-level leadership across engineering teams, vendors, budgets and executive stakeholders.
ShopifyWeb3TypeScriptMarTechCloud Architecture
2023

Chief Technology Officer

JSHealth Vitamins
Software, analytics, MarTech and infrastructure
Mar 2023 – Oct 2024

Architecture-led transformation contributing ~20% ARR growth and ~$175K in technology cost reduction.

Detail
  • Defined and executed company-wide technology strategy and target-state architecture across software, analytics, MarTech and infrastructure.
  • Designed the integration, data and automation architecture connecting customer platforms, analytics and operational workflows.
  • Led transformation initiatives contributing approximately 20% ARR growth through prioritised product, platform and process improvements.
  • Reduced technology spend by approximately $175K via workflow automation, vendor rationalisation and operational optimisation.
  • Implemented security, governance and compliance frameworks, giving teams clearer technical standards and ownership.
CloudAnalyticsMarTechAutomationSecurity
2020

Senior Software Engineer

AgriWebb
Concurrent role: Head of MarTech (2020 – 2021)
Feb 2020 – Nov 2021

Shipped data-intensive, field-first livestock software built on offline sync, local-first data and event sourcing.

Detail
  • Engineered and shipped features for the AgriWebb livestock management application using Angular and TypeScript.
  • Owned hands-on solution design across application components, data flows and integration boundaries.
  • Contributed to a field-first product shaped by offline synchronisation, local-first data and event-sourcing challenges.
  • Built integration patterns across multi-region digital platforms, connecting Salesforce, Pardot and analytics systems.
  • As Head of MarTech, set the MarTech and web-platform strategy and delivered CRM/marketing-automation integration architecture across Salesforce and Pardot.
AngularTypeScriptEvent SourcingSalesforcePardotGraphQL
2015

Web Technology Manager

The Entourage
2015 – 2018

Owned digital platform strategy and the technical roadmap for web operations.

Detail
  • Translated growth priorities into scalable systems, integrations and delivery plans.
  • Designed and delivered web solutions across customer journeys, MarTech, operational workflows and performance optimisation.
  • Combined hands-on technical delivery with stakeholder leadership to improve reliability and commercial effectiveness of the web estate.
Web PlatformsIntegrationsAnalytics
2024

Creator

Ethereal Bodylabs
Venture · Private, offline-ready performance platform
Venture

Offline-ready performance platform for serious lifters, with AI coaching grounded in the user's own data.

Detail
  • Workout, macro, physique and bloodwork tracking in a private, local-first application.
  • AI coaching layer grounded strictly in the user's own longitudinal training and health data.
React NativeLocal-firstAI Coaching
2022

Creator

Arctic Bank
Venture · Acquired
Venture

APAC-focused crypto-native banking platform bridging traditional finance with digital asset ecosystems.

Detail
  • Built a crypto-native banking experience connecting fiat rails with digital asset ecosystems across APAC.
  • Acquired.
TypeScriptWeb3PaymentsCloud
2024

Founder

Ethereal Material
Venture · Web3 and emerging technology innovation
Venture

Entrepreneurial venture focused on Web3 and emerging technology innovation.

Detail
  • Product experimentation and hands-on solution design across Web3 and emerging technology.
Web3BlockchainProduct Development
06

Technology

Chosen for fit, not fashion
AI & Intelligence
LLM orchestration
Agentic AI
RAG
Vector DBs
Knowledge Graphs
MCP
OpenAI
Anthropic
Product & Application
TypeScript
React
React Native / Expo
Next.js
Node.js
NestJS
Python
GraphQL
Platform & Cloud
Azure
AWS
Kubernetes
Docker
Terraform
GitHub Actions
Postgres
Supabase
Redis
Business Systems
Stripe (Capital, Issuing, BaaS)
Payments & Ledger
KYC/AML
Auth & Security
Design Systems
Figma
Shopify
Analytics
07

Where I Create The Greatest Impact

The intersection of architecture, leadership and product
Design large-scale technical systems.
Improve engineering organisations.
Establish architectural direction.
Build internal platforms and developer experience.
Create AI-native engineering capabilities.
Mentor engineers and set technical standards.
Work directly with executive stakeholders.
Translate commercial objectives into engineering strategy.
Let's talk.
Founder-led ventures, principal roles, and architecture leadership.
Email Scott